Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

The reimagined Avid website captures the company’s elevated brand through the tagline, “Discover the Avid effect.™”, helping educate visitors on the differentiation that positions the company as one ...

While it’s true that AI can significantly enhance productivity, this narrative oversimplifies the complex and deeply human ...

TORONTO and NEW YORK, Jan. 29, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) ("illumin" or "Company ... illumin lets brands and agencies seamlessly plan, build, and execute ...

(“Akoya”), The Spatial Biology Company®, announced today that Argonaut will act as the manufacturing partner for Akoya’s IVD assays currently in development. This agreement builds on years ...

To survive 2025, brands must be responsive to changing economic landscape suggested marketing communications experts. At the National Advertising Conference held in Abuja last year, they expressed ...

Everyone from Taylor Swift to Hailey Bieber to Kylie Jenner has sported the brand’s bling, with the latter favoring the Icon Hoops and Chunky Doune Hoops. “These women can wear whatever they ...

While Lay’s wove itself into popular culture, many brands leverage communities driven by shared purpose. Rohit Sharma, Chief Marketing Officer at Hero Cycles, stated, “We’ve moved beyond ...

SINGAPORE - China’s BYD was the best-selling car brand in Singapore in 2024, with 6,191 units registered, beating out Japan’s Toyota and Germany’s BMW. This is the first time a Chinese ...

From opening temporary stores in Maha Kumbh Mela to giving special cashback offers, brands are leveraging the event to blend spirituality with innovative marketing strategies, creating a platform ...