Ahead of Memorial Day weekend, travel brands are using AI tools, social media trends and partnerships to entice consumers to ...

Combine the power of Canada’s largest media brands across multiple platforms to multiple target ... and multi-platform capabilities to boost your advertising impact. The Bell Marketing Platform is an ...

Or maybe Grok’s willingness to spout controversial fringe theories is a reminder to everyone about what AI is, and what it is ...

As CTV moves into the number one seat on the media plan, LG Ad Solutions’ CMO Tony Marlow explores how brands can embrace the ...

The direct-to-consumer (DTC) marketing landscape is shifting under the weight of rising customer acquisition costs, tariff ...

The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.

Unilever saw a marked improvement in performance in 2024 following the implementation of the first phase of its Growth Action Plan — a strategic reset focused on restoring gross margins and laying the ...

Instead of aimlessly guessing how to plan their budgets for the year ahead, marketing teams can use data to guide their ...

Jack in the Box noted earlier this month it would explore strategic options around Del Taco, but the decision seems to have ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

Q1 2025 Earnings Conference Call May 13, 2025 9:00 AM ETCompany ParticipantsMark Anderson - Senior Director, Treasury and ...

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, ...