Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

Marketing is an important part of any business plan and our next guest says that branding is the most important part of marketing. So is she talking about brand creation or brand building or both?

With the targets of the Vision 2026 plan interrupted by the pandemic and changes in China consumer appetite, leading to weak 2024 earnings, Kose has revamped its focus. The key components of its ...

Swiggy Instamart, Amazon India, ITC Mangaldeep, Fortune Foods, BharatPe are among the companies making their presence felt at ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

The leadership at GroupM weighs in on ad spending trends, the expansion of retail media, and the significance of large-scale ...

Are ‘coach-sultancies’ the next big thing? These seasoned ex-marketers sure think so.For businesses Australia and New Zealand ...

With winter weather enhancing the Ramadan experience, 56% of KSA residents expressed increases excitement about outdoor activities compared to 2024 including family-friendly dining (+15%), barbecue ...