In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

A good content marketing plan guides your content creation and distribution, keeping you grounded, organized and on track.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

This insight created a meaningful differentiation and a unique position from Viagra, and led to significant marketing ... plan, it is for illumination of the path forward. MM should measure brand ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG ...