is used to promote a new brand in a different category (e.g., Pamper's bibs). Marketing academics have identified two basic strategies for engaging in brand extensions-(1) extend the brand to product ...

This module will follow on from the second year Brand Management and Advertising and Promotion modules and look to develop ... work that they could present to a future employer. The brand portfolio ...

One of the most effective ways companies ensure longevity and profitability is through a well-balanced brand portfolio, ...

The global nature of pharmaceutical marketing demands a more nuanced ... This involves analysing the brand portfolio across geographic regions, therapeutic areas, and market dynamics.

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” masterbrand assets to do so.

From awareness to lead gen, or brand to product promotion, we’ll work with you ... Activate our influence with our portfolio of advertising solutions. Drive measurable results and exceed your ...

Most recently, the lodging giant has shown ample attention to its luxury and lifestyle portfolio bringing ... On the heels of a recently launched brand marketing campaign, Carol Hoeller, vice ...

Other factors such as market demand, effective marketing ... business to your portfolio career is a strategic decision that requires careful consideration of your personal brand, the business's ...