In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...

Founder and Head of Creative at sports content studio, Founder Creative, explores what happens when sports and brands collide ...

Consumers are expected to spend more for Valentine’s Day this year and marketers are pulling out all the stops to attract them.

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Cracker Barrel's rural-first strategy, menu innovation, and modernization efforts position it for growth. Read here for more ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

Chandler will spearhead efforts to inspire international travel to the United States through innovative campaigns and by ...

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

With the targets of the Vision 2026 plan interrupted by the pandemic and changes in China consumer appetite, leading to weak 2024 earnings, Kose has revamped its focus. The key components of its ...