Warc1mon
The Relationship Between Product Placement and the Performance of Movies: Can Brand Promotion in Films Help or Hurt Moviegoers’ Experience?
Product placements in movies exhibit a positive relationship with ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...
Business Insider1y
13 brands, from Coca-Cola to REI, that are pouring money into movies and TV to reach consumers with Hollywood-style storytelling
"Barbie" may be the movie of the summer ... distribution and marketing. Insider rounded up 13 new and established brand players, listed here in alphabetical order, that are making the biggest ...
MediaPost13d
Brands Are Likely To Find Undivided Attention From Movie-Goers
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
Retail Dive12y
DreamWorks Animation bolsters film promotion through mobile video
“To make promotions even better, movie trailers should be delivered anytime ... the overall goal here is to build up brand awareness in the week leading up the film’s release.
Creative and Marketing Execs Discuss AI’s Present and Future in Film at Sundance: ‘It’s Going to Touch Every Single Aspect of Production’
The Variety & Adobe The Future of AI Filmmaking panel at Sundance featured a conversation about how AI is being used in entertainment.
DKNY Features Lila Moss as New Global Face of the Brand in Cinematic Campaign
Taking a stylish and cinematic approach, DKNY's spring campaign features Lila Moss as the new global face of the brand. In ...