Warc1mon
The Relationship Between Product Placement and the Performance of Movies: Can Brand Promotion in Films Help or Hurt Moviegoers’ Experience?
Product placements in movies exhibit a positive relationship with ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...
Business Insider1y
13 brands, from Coca-Cola to REI, that are pouring money into movies and TV to reach consumers with Hollywood-style storytelling
"Barbie" may be the movie of the summer ... distribution and marketing. Insider rounded up 13 new and established brand players, listed here in alphabetical order, that are making the biggest ...
How The White Lotus Became The Latest Luxury Brand Magnet In Streaming And TV
Television is no longer just a storytelling platform—it’s a luxury brand playground. With The White Lotus season three ...
Retail Dive12y
DreamWorks Animation bolsters film promotion through mobile video
“To make promotions even better, movie trailers should be delivered anytime ... the overall goal here is to build up brand awareness in the week leading up the film’s release.