The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Economic uncertainty related to the Trump administration’s tariff programs has made advertisers more cautious about spending ...

Signs Now, the trusted local provider of custom graphic and visual communication solutions, was proud to announce the launch of its “Signs of Hope” campaign this ...

As a millennial, it’s been a long time since I’ve gotten physical mail. I had no idea that my relative would have been receiving solicitations daily from charities.” ...

BI•Q is developed in close collaboration with Brand Institute's interdisciplinary teams—spanning IT & IS, new product development, regulatory, trademarks, market research, strategy, ...

MIAMI, May 21, 2025 /PRNewswire/ -- Brand Institute, the global leader in pharmaceutical and healthcare-related brand name and identity development, today announced the launch of its new suite of ...

Its latest venture, the Brand & Marketing Consulting Group, signals a deliberate pivot towards advisory services. The new unit aims to help clients navigate the business of brand marketing.

This article was produced for ProPublica’s Local Reporting Network in partnership with The Current. Sign up for Dispatches to get stories like this one as soon as they are published. When the ...

Enter sensory marketing: a powerful, often underused strategy that taps into sound, scent, taste, and touch to create immersive brand experiences. By engaging more than just the eyes, brands can ...

The LPGA has parted ways with Matt Chmura, who held the post of chief marketing, communications and brand officer since May 2022. Hired by former LPGA commissioner Mollie Marcoux Samaan, Chmura worked ...