Tariffs are testing consumer trust. Here’s how brands are adjusting communication to keep customers loyal — or risk losing ...

In 2021, the NCAA upended its decades-long prohibition on student athletes’ ability to profit from their name, image and ...

"Micro-influencers are changing the way brands connect with audiences. They deliver engagement, not just impressions," said Lindsey Wilkes, SVP, Business Development at Orange 142. "This guide gives ...

The race for skilled professionals has forced GCCs to rethink outdated hiring practices ... systems enable targeted interventions, like tailored promotions or project assignments, to retain ...

Mike Tresvant, Kirsten Atkinson, and Christopher White, formerly of the SpringHill Company, will lead the Brand Partnerships team. Complex has announced three new executive hires and promotions as ...

The best suit brands are experts in their field ... are in the market for a custom suit—for their wedding, their promotion, their weekend date night—they tend to go to J.

Rather than delivering merely transactional experiences, innovators in the financial technology space are using exciting visuals, gamified interactions and vibrant brand identities to create an ...

Out of 15 IVR Best Practices, You Only Need These 7 Your email ... SEE: Learn how effective (or ineffective) call routing can impact your brand. Remember, the goal of this strategy is to ...

Brand fails on social media can be nerve-wracking, but they’re also largely preventable. If you put best practices in place ... Different social networks require different strategies and tailored ...

It allows brands to create tailored, data-driven ads that significantly ... Additionally, real-time data allows for dynamic changes to the offer or promotion, increasing the chances of a sale.

Still, companies should know what options are available to make informed choices explicitly tailored to their target ... Ethics have a vital role to play in brand promotion. If you are dishonest or ...