Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

The non-alcoholic beer market has exploded in recent years. We tried several popular beer brands to see which offered the ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

In 2024, the Super Bowl took place at the $2 billion rated Allegiant Stadium in Las Vegas. For the big event last year, you ...

But when it comes to the best beer commercials, it’s the majors like Anheuser-Busch and Molson Coors that have delivered the ...

From crowd pleasers to big boozy pale ales to seltzers and Long Drink, here’s how you should stock your Super Bowl beer ...

The world famous Budweiser Clydesdales are coming back to New Orleans ahead of Super Bowl LIX, and they're bringing beer. Keeping with the theme from Budweiser’s new commercial “First ...

Mexican beer has started to dominate American beer consumption. In years past, Bud Light reigned supreme as the most-bought beer in the U.S., but in 2023, buyers shifted toward Modelo. Modelo is ...

It’s why some have stood the test of time for decades. No one would argue that the Budweiser frogs were Hollywood-level special effects ... but that didn’t matter then and it still doesn’t ...

When it comes to the upcoming Super Bowl on Sunday, Feb. 9, and the parties that come with it, it’s often the day after that is dreaded.