Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Here are the top 10 Super Bowl 59 commercials, according to USA TODAY Ad Meter panelists.

People grew tired of the Chiefs as they attempted to complete a historic 3-peat, so what better way to get through the game ...

These are some of the best and worst Super Bowl 2025 ads to watch this year for Super Bowl LIX in New Orleans, between the ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities ...

Here are today's Five Things You Need to Know, plus a look at numbers from the big game and my favorite commercial. Good morning, Boston. Did you stay up for the whole game last night? (I didn’t.) ...

S uper Bowl Monday might be the only day of the year when the most common question posed at watercoolers around the country is “What was your favorite ad?” Super Bowl LIX has ...