The three men are now collectively known as the BMOC ... Malone brings an oversized cooler of Bud Light attached to his bike. Gillis brings a BBQ that also cuts grass. Or a lawnmower that ...

The beer brand — still seeking to return to the top of the beer sales charts — hopes it has a winning strategy with its 'Big Men on Cul-De ... Senior Editor Bud Light’s big plan to break ...

New data suggests Bud Light is no longer tops in America’s taprooms — at least when it comes to the most popular draft beers offered at bars across the U.S. Draftline Technologies, a company ...

Bud Light has a new ad campaign to target college football fans. The beer brand, once criticized for being "woke," hired edgy comedian Shane Gillis to help pen new ads. Get stock picks ...

And it doesn’t hurt that he loves a Bud Light or two on gameday,” Allen said in the news release. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X ...

Bud Light's parent company AB InBev suffered a backlash as a result of an advert featuring Dylan Mulvaney A growing boycott of Bud Light over its partnership with a transgender influencer has hurt ...

Ad characters have been a hallmark of Bud Light advertising for years. The brew has introduced such mainstays as “Real Men of Genius,” Cedric the Entertainer, the guy who says “I Love You ...

and the guy who sang “real men of genius”), and celebrity cameos from Bud Light veteran Post Malone, as well as NFL legend Peyton Manning and UFC chief Dana White. (The last of which may raise ...

The advertising writer who helped create one of Bud Light's most successful marketing campaigns said the Dylan Mulvaney controversy showed "you have be very careful" in the business now, although ...

Bud Light might be experiencing a knockout of its own, but this time it’s on purpose. The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies ...

A view of Bud Light bottles in a cooler is seen here on July 18 in Baltimore, Maryland. The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC. New York (CNN ...

The Wall Street Journal reported Thursday that “Bud Light sales might never fully regain the ground they have lost to competitors” as stores clear their shelves to make room for other brands.