Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

There's a new wrinkle for the music fest – for the first time, most shows take place not on outdoor stages, but in various local venues.

The combination of speed, breadth, and uncertainty in following the plans of the Trump administration is “novel in almost ...

Luca Brinkhues, CEO of GROW HQ, a german agency specializing in webinars and Video Sales Letters for leading personal brands ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

Boris Groysberg is a professor of business administration in the Organizational Behavior unit at Harvard Business School and a faculty affiliate at the school’s Race, Gender & Equity Initiative.

Business cards ... If you create photographs or posters, you can incorporate your logo directly into output on inkjet or large-format output devices. A solid ink device can apply brightly ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...