Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Companies are not diving deep enough with just those raw results. The next step in the detective work is bringing deeper segmentation and analysis to find real business answers. Deep segmentation of ...

The overall Business Wireline segment ... The carrier wants to scale its distribution to this market segment and wants to work with partners that can help it expand its footprint, he added.

A business needs to identify its target market or market segment in order to tailor their product effectively to the consumer. Market research Businesses use market research to identify customers ...