Coca-Cola posted better-than-expected revenue in the fourth quarter as its sales volumes rose in the U.S., China and elsewhere.

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

During this year's Super Bowl, the age-old Pepsi versus Coke rivalry will be reignited when we see the return of this iconic ...

If you have a preference between Pepsi and Coke, as many of us do, you know they’re far from interchangeable. Each has a ...

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

Pepsi has brought back one of their most successful campaigns, as the Pepsi Taste Challenge is hitting the road again for ...