In Formula 1, talent alone is not enough. Opportunity, timing, and the right connections often determine a driver’s fate. For Sergio ‘Checo’ Pérez, one key recommendation changed everything ...

Sergio “Checo” Pérez is the Mexican sensation who has become much more than a driver; he is the driving force behind the Latino F1 fan base. Perez’s journey is a tale of triumph ...

Sergio “Checo” Pérez talks about his podium finish at the F1 Las Vegas GP, plus his spot in Carin León’s “Por La Familia” and his new Patrón tin.

EXCLUSIVE: WME has signed Formula One superstar Sergio “Checo” Pérez, the most decorated Mexican driver in F1 history. The agency plans to build his business in the brand partnerships space.

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip ...

— Formula 1 (@F1) March 19, 2023 In reality, this is exactly the kind of win that Pérez has built his career on. It was gutsy, fighting, and not done the easy way.

Buy Patrón Silver Tequila $39.99. The man known to fans as “Checo,” says there are actually many parallels between F1 racing and tequila. “Succeeding in the world of F1 is very similar to ...

For Sergio "Checo" Perez, Mexican Pride Was Vital for His F1 Las Vegas Race: The now-clinched #2 driver found time with Hypebeast to chat Mexico, Bad Bunny, his collabo with PATRÓN and more.

Sergio Pérez could land at the Cadillac F1 team beginning in 2026 as the GM-backed racing team solidifies its driver lineup.

Red Bull is the most dominant team in F1 right now and it could be that way for years to come. However, a simmering friction between Max Verstappen and Sergio Perez seems to be getting worse.

Baku. Monaco. Singapore. Jeddah. And now, Baku again. Of Sergio Pérez’s six Formula One wins, five have come on street circuits. On Sunday, he again proved himself to be the master of balancing ...