Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.

Just how much are you willing to spend on a flashy mug? For some Starbucks fans, the answer is hundreds, if not thousands.

Oprah Winfrey’s latest book club pick is a new novel from Ocean Vuong, one of the country’s most admired young writers.

Starbucks Reserve locations will also offer a City Collection branded with the insignias of Chicago, NYC, or Seattle plastered across reusable water bottles, travel mugs and more. (L-R): Starbucks ...

Details such as the mugs and perfectly crafted macchiatos ... Like you’re on an episode of Friends.” At a Starbucks in Chicago on Monday morning, the barista at the register asked customers ...

Early on, Niccol said he’d prioritize ceramic mugs for in-store customers ... Like you’re on an episode of Friends.” At a Starbucks in Chicago on Monday morning, the barista at the register ...

Early on, Niccol said he’d prioritize ceramic mugs for in-store customers ... Like you’re on an episode of Friends.” At a Starbucks in Chicago on Monday morning, the barista at the register asked ...

The warm din of clinking ceramic mugs ... only be made through the Starbucks app. Short on time (and honestly unwilling to find alternative parking in downtown Chicago) I downloaded the app ...