Brands turn up the heat in ad wars
Vrbo recently targeted Airbnb with billboards, calling itself the "hotter, cooler" alternative. Airbnb’s CEO responded by mocking the ad on Instagram.
How Coke misled America
Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.
Pepsi enters the ‘healthy’ soda market, buys Poppi for $1.6 billion
On March 17, PepsiCo, Inc. announced that it had reached a deal to acquire prebiotic soda brand Poppi for a net purchase ...
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Pepsi joins the healthy soda wars and buys Poppi for $1.6 billion
PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal. The move marks PepsiCo’s further shift ...
The Financial Express on MSN6d
Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push
Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...
Study finds X banter with competitors is good for product launch
The degree to which social media engagement translates into sales for businesses has been an open question. In many cases, it ...
Wits, prices and margins: India's cola war is getting hot
Coca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance ...
India Today13d
Mother Dairy joins cola clash with witty post: 'Halftime, anytime, milk lifetime'
Amid the cola wars, Mother Dairy's witty social media post garnered attention online. The post brands milk as a drink for a lifetime, taking an apparent jibe at Coca-Cola's 'Halftime', and Pepsi's ...
Why Coca-Cola's Rally Makes PepsiCo Stock Look Even More Attractive
Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged food areas. PepsiCo's languishing stock is attractively priced; ...