For example, according to regulations from the USDA, U.S. extra-virgin olive oil has to meet specific purity and quality criteria. Cold-pressed, on the other hand, is not quite as closely controlled.

According to Yaseen, their 25-people manufacturing unit in Trichy today manufactures 32,000 litres of cold-pressed oil per month. In the last one year, the startup has sold more than 2.87 Lakh ...