Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial ... farmer who produces Lay’s potatoes out of his Wisconsin farm alongside his family, including his own ...

A fifth-generation potato farm in Central Wisconsin inspired a Super Bowl commercial directed by Academy Award-winner Taika Waititi. Called "The Little Farmer," the spot for Lay's potato chips is ...

A Lay's potato chip commercial featuring a St. Johns County farm was the second-most popular commercial during Super Bowl 59, according to USA TODAY voters. "The Little Farmer," which shows a ...

Is this going to matter? That’s the big question right now for the Islanders, who are doubling down on this season on twin tracks — finding their game on ice while the front office continues ...