Who Owns the Name UGGs? The Long Trademark Battle Has Hit Australians Hard
The Australian company, which manufactures its footwear in Australia and just celebrated its 50th anniversary, owns the “UGG ...
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
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Vivo Energy Unveils New Corporate Brand
Vivo Energy has launched a dynamic new corporate brand as a significant milestone to the growth of the company.The new corporate identity includes a bold new brand personality which is confident, ...
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Why MicroStrategy’s Rebrand is a Stroke of Genius
But MicroStrategy’s recent decision to rebrand to Strategy is a stroke of genius, and you could argue it’s long overdue. This ...
RBC Capital Reaffirms Their Buy Rating on UTZ Brands (UTZ)
RBC Capital analyst Nik Modi maintained a Buy rating on UTZ Brands (UTZ – Research Report) today and set a price target of $23.00. The ...
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JioStar launches JioHotstar platform, merging JioCinema and Disney+ Hotstar
MUMBAI: It’s a giga merger. Two of India’s leading brands fusing into one. Can the branding, the logo, and brand ident  that ...
'I'm not normal anymore': Hair stylist sues companies over link between hair dye and cancer
Occupational studies stretching back decades have found an increased risk of bladder cancer among hairdressers.