According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...
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Doubling down on creativity and impact: Eskimi revamps its services for South African advertisersOn Thursday, Eskimi, an end-to-end creative and media tech platform, announced modernising its services for South Africa.
Deputy Minister Nezar Patria defends using AI in a government ad promoting Prabowo's free meal program despite public ...
If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional ...
For our regular feature Agency Advice, we ask marketing bigwigs how they make space for creative exploration in the cutthroat ...
Labour wants to give American Big Tech the right to hoover up the copyrighted creations of Britain's biggest brands - without ...
Artificial intelligence (AI) is revolutionizing the creative world, giving artists, illustrators, and filmmakers new tools to ...
To unlock the full potential of AI, marketers must adopt the mindset of partnership—where AI is a collaborator, not a ...
At the inaugural of ETBrandEquity's Media and Entertainment Summit 2025, Sir Martin Sorrell, an advertising industry veteran, ...
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A$AP Rocky is Ray-Ban's First Creative DirectorRay-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand’s […] ...
At the inaugural of ETBrandEquity's Media and Entertainment Summit 2025, Sir Martin Sorrell, an advertising industry veteran, explores how to reinvigorate creativity and financial prosperity in ...
For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...
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