According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...

omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, and intelligence over their investments. Spanning ad serving, creative, measurement, and ...

Deputy Minister Nezar Patria defends using AI in a government ad promoting Prabowo's free meal program despite public ...

If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional ...

As new technology opens up exciting opportunities for advertisers, Cayal Mathura of Jellyfish looks at the best examples of ...

For our regular feature Agency Advice, we ask marketing bigwigs how they make space for creative exploration in the cutthroat ...

XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game a ...

Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has ...

Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

Ready to turn your creativity into a lucrative career? The demand for creative talent is rising—here are five roles combining ...

Artificial intelligence (AI) is revolutionizing the creative world, giving artists, illustrators, and filmmakers new tools to ...

Framing the ad as the dawn of "The Intelligence Age," OpenAI's 30-second spot takes viewers on a journey through humanity's ...