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How Nivea is Using AI to Measure Creative EffectivenessBeiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate’s brands, including Nivea, Eucerin, and Aquaphor, across 89 markets-and prove that those efforts are working. "We ...
At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...
Labour wants to give American Big Tech the right to hoover up the copyrighted creations of Britain's biggest brands - without ...
The North East’s pioneering role in advanced wireless innovation took centre stage at the 5G Innovation Regions (5GIR) ...
For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: ACA to ...
At the inaugural of ETBrandEquity's Media and Entertainment Summit 2025, Sir Martin Sorrell, an advertising industry veteran, ...
At the inaugural of ETBrandEquity's Media and Entertainment Summit 2025, Sir Martin Sorrell, an advertising industry veteran, explores how to reinvigorate creativity and financial prosperity in ...
Artificial intelligence (AI) is revolutionizing the creative world, giving artists, illustrators, and filmmakers new tools to ...
Users with a SPECai account can now access the tool within the interface of vCreative’s media workflow management platforms.
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