"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell"Harrison Ford has long forged his own path, both in life and as an American big-screen legend for nearly six decades.

Jeep and Ram – both part of the Stellantis family of brands – were the only automakers to show commercials during the 2025 Super Bowl. The pickup maker revealed its ad starring Glen Powell several days before the big game, while Jeep made fans wait until the big event to premiere its spot.

Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, it's earned," Ford says over archival footage of Jeeps in World War II and a soldier hugging his child. "There are real heroes in the world – but not the ones in the movies."