While today’s AI is more sophisticated than yesterday’s chatbots, the core customer experience challenge remains the same: ...

The rapid acceleration of ecommerce means the traditional customer journey is no longer linear. There are several ...

By combining your brand's strength with performance insights, you can achieve a cohesive strategy that resonates across touchpoints.

Great customer experiences start with human connection, and technology should enhance, not replace these interactions.

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Atento's technology-driven consulting methodology leverages market analysis, customer journey mapping, touchpoint evaluation, ...

So, you're a business owner or a digital marketer striving to drive meaningful engagement and boost your business revenue. You have tried all the traditional ways to enhance your email marketing ...

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, journeys rarely follow a straight path. Instead of following a structured ...

I'm a frequent United flyer, so imagine my surprise last week when I stumbled upon a new inflight map feature: Control Tower view ... This is a multiyear journey that's just getting started — the ...