Data shows that the strategy is having a bit of a moment, whether you're talking about pricing or customer acquisition.

As people rely more and more on AI for recommendations on everything from product purchases to trip planning, brands are ...

Brent Polacheck, owner of Polacheck's Jewelers, is proving that in an era of instant gratification, the art of generational relationship-building still drives retail success.

The digital marketing train has left the station, but it’s not too late to get onboard by improving your online presence.

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, ...

I hardly knew New Haven until I started fishing it. In August of my freshman year, I made my first visit to Dee’s Bait and [… ...