Hailey Bieber is now launching a lip contour—not a lip liner, as her fans expected. Take a look at Hailey Bieber’s TikTok, and you’ll see two things: Her smoothing a mysterious makeup stick onto her ...

And not just any lip liner; many of these videos feature lip liners in deep, dark brown hues that add a toasty edge—literally—to the lips, creating the perfect ombre border for glossy nudes or ...