It made me wonder. What's behind it? That's when I realised that the best direct-response copywriting works like a red door, says South African-based RMBC Direct Response Copywriter, Francois ...

notes copywriting consultant Sarah Banham ... “The biggest direct mail mistake is thinking that ‘sent' equals ‘job done,'” warns direct response consultant Alan Sharpe. “Success requires strategic ...

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its ...

Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first introduced them. Kennedy's genius lies in his ability to craft marketing strategies that ...

Michael Clendenen started out in fast food but is now a copywriter and direct-response marketer. After consuming marketing and copywriting material, he sent businesses letters and landed clients.

Fay continued to lead Envision Response, which specializes in direct response television (DRTV) advertising, producing commercials and video that directs customers to a dedicated website or unique ...

His direct-response space ads alone delighted a generation ... Triggers, and The AdWeek Copywriting Handbook. In later years, living part-time on Maui, he owned and ran The Maui Weekly.

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. The world of media and brand response marketing has evolved ...