Super Bowl 2025 fans in New Orleans faced jaw-dropping concession prices, including a $59 cocktail and $36 nachos. Social ...

Fans going to the concession stands received a big sticker shock if they went to purchase one specialty cocktail.

Saquon Barkley was shirtless while shotgunning beers and pouring champagne in the mouths of Eagles staffers after ...

SUPER Bowl viewers are breaking the bank to get their hands on specialty cocktails. The Caesars Superdome is selling a $59 dollar cocktail for viewers to sip on during the big game. The specialty ...

Popeyes x Tequila Don Julio celebrated Super Bowl weekend in NOLA with Tinashe, "Tweaker" artist GELO, and more.

The concessions at Super Bowl 59 include BBQ burnt ends and Nola Philly cheesesteak stuffed baked potatoes for $19, a nod to ...

Threat of tariffs adds uncertainty to brands like Casamigos and Patrón, which are struggling to retain drinkers.

Olmeca Altos Plata is a great workhorse bottle. It’s flavorful and natural tasting, making it an ideal foundation for ...

George Clooney's Casamigos, once the darling of the booming celebrity-owned tequila market, has had a tough couple of years ...

Diageo, the maker of Don Julio tequila and Crown Royal Canadian whiskey, relied entirely on price increases to weather ...

A 25% tariff on Mexico and Canada on Monday was quickly walked back by President Donald Trump after the countries negotiated ...

The key motivation for Diageo's acquisition strategy is to broaden the product portfolio, which is critical in the on-trade channel (bars, restaurants, pubs). Volume in the spirits industry is more ...