Col. Harland Sanders did more than found KFC and patent its fried chicken recipe. He was also the spokesperson and brand ambassador, starring in television commercials and making other appearances ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Despite the rise of the internet and all its "new media" advertising opportunities, newspaper advertising can still be an effective way for small businesses to reach a local audience. Newspaper ...

Road signs are asked to deliver a great deal in a very short amount of time. Grab drivers' attention. Be easily understood. Make them want to pull off at the exit and seek out your business, yet ...

An illustration of a magnifying glass. An illustration of a magnifying glass.