Battery maker Duracell's longstanding research-and-development hub in Bethel will be replaced by a new R&D hub in Atlanta.

Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous quarterback who is capping off a first season as an NFL announcer for Fox.

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven ...

Duracell is set to invest $56 million into the state with its upcoming Global Headquarters for Research and Development.

Laptops from Dell and Alienware are down to the best prices since Black Friday. Duracell AA and AAA batteries are also up to 26% off. Plus, there’s a sale that scores you a $20 Amazon credit ...

Brady suffers an on-air power failure and needs the help of a Duracell scientist. It's a new character the battery company introduced this past fall to highlight its products' power boost ...

One of the world’s leading battery manufacturers will establish its new Global Headquarters for Research and Development in Atlanta, Gov. Brian Kemp announced Wednesday. Duracell will invest $56 ...

Need a break? Play the USA TODAY Daily Crossword Puzzle. To bring him back, a Duracell rep replaces a set of batteries in his wristband, a nod to the kind worn in game by quarterbacks. When the ...

A stretchy and flexible battery pouch filled with strategically placed holes is more breathable than cotton. That could make it an ideal power source for wearable sports or fitness devices built ...

Put a set of our Best Buy AA disposable batteries in your most power-hungry devices and they'll last more than three hours longer than the worst. For AAA batteries, our Best Buys last an hour and a ...