Tequila is scorching hot right now. According to the Distilled Spirits Council of the United States, over $6.5 billion dollars worth of the liquid was sold here in 2023 alone. Within the next 12 ...
Dwayne "The Rock" Johnson's Teremana Tequila is the most successful celebrity tequila brand. It's also the ninth most successful celebrity-backed brand among all categories, according to Spirits ...
Megan Thee Stallion’s new tequila brand, Chicas Divertidas, blends tradition with personality, featuring Blanco and Reposado ...
We got an exclusive interview with Dwayne Johnson, the face of Teremana tequila, after he reached an astounding benchmark in annual case sales. The Rock, for his part, seems less concerned with ...
From wrestling to Hollywood, The Rock mastered branding. Learn how radio stations can apply his marketing tactics.