What if we told you that there are more than just floral and fruit fragrances to choose from? In 2025, we are introducing you ...

Just like Molly Mae, Giorgio Armani Sí, will always be a scent that brings back the fondest of memories. It's a quintessential feminine fragrance that just oozes nostalgia - I'll still mist it ...

Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase. Nope, this isn’t a sneaky plug for Ancestry ...

The choosing part is where we come in. Landing on the best men’s cologne for you starts with understanding fragrance families, and identifying which ones work in any given context. Woody ...

And there are some who are so obsessed with their favorite fragrance that they buy them in bulk. (In fact, one celebrity told us that she has 13 bottles of her favorite perfume just in case they ...

Deanna Pai is a beauty writer and editor for InStyle currently based in New York. She has more than 10 years of experience writing about beauty and wellness.

If you want to smell like strawberries and salt, there’s a perfume for that. “The new generation of gourmands appeal to a wide range of sensibilities by being inventive, approachable ...

In a gleaming laboratory in Edinburgh, robotic machines whirr and mix. The final product that they are creating will be a pine-smelling chemical that can be used as an ingredient in perfumes.

That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

You don't need to be an expert nose to know that the fragrance industry is booming. 2024 saw the emergence of new perfume brands like Noyz and Orebella, plus the rediscovery of old favorites with ...

The first episode of a podcast hosted by AI replicating Sir Michael Parkinson has been released - and comedian and podcaster Jenny Eclair has branded it a "terrible, terrible idea". The podcast ...