Billy Fanshawe is the founder/owner of Lytos Vodka, an electrolyte-enhanced spirit, and the first vodka to receive a patent ...

Once a sleepy category dominated by heritage brands, hydration has become a fan favorite driven by new wave brands, social media trends and an emphasis on simply drinking more water.

Let’s be real… Staying hydrated is essential, but let’s face it—plain water is boring. Plus, it doesn’t replenish the key minerals your body burns through. According to the American Journal of ...