Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also confuse or even alienate current customers.

The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

Saheed Adebowale BadruSaheed Adebowale Badru In today’s rapidly evolving technological landscape, the intersection of product management and artificial intelligence (AI) is not just a trend but a ...

IntroductionThe evolution of packaging from ancient times to modernity reflects not only technological advances but also the ...

Target is facing backlash for its DEI pullback from customers, the heirs to one of its founders and civil rights activists.

Choosing the right email marketing tool can make or break your e-commerce strategy, with Shopify Email offering simplicity ...

On January 6, 2025, the US Food and Drug Administration (FDA) published final guidance titled “Communications From Firms to Health Care ...

In her new book “Second Life,” journalist and culture critic Amanda Hess scrutinizes period-tracking apps, targeted ads, and ...

Professor of Strategy and advisor to Franz Skincare in South Korea, Kelly Ashihara, shares Franz Skincare’s newest products.

International luxury brands debuted products on e-commerce platforms ahead of Valentine's Day to seize business opportunities arising from the peak consumption period. For instance, Cartier and Gucci ...