Haus Labs, Il Makiage, E.l.f.: Which foundation has the best coverage, finish and price?
I tried foundations from Haus Labs, Il Makiage and E.l.f. to test for coverage, longevity and finish. I also tried to find ...
"It Saves Me A Ton": People Are Sharing The Very Best Things They Bought To Make Their Homes Cozier, More Efficient, And All-Around Better
I'm the type of person who can easily spend $5 a day on nonsense but will agonize over anything that's $20 or more. So when I ...
Inside e.l.f.'s Landmark Women in STEM Event at the United Nations Honoring Female Astronauts
At the UN in New York City, e.l.f. partner Amanda Nguyen, the soon-to-be first Vietnamese woman in space, assembled a lineup ...
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e.l.f. Cosmetics drop their viral e.l.f. von zehn campaign
e.l.f. Cosmetics decided to eschew a big TVC for the Super Bowl this year and instead opted for a social-first campaign, ...
Why e.l.f. Beauty Should Turnaround After A Weak January
January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...
Elf Beauty’s CEO blames the company’s lowered fiscal outlook on people being too distracted by the TikTok ban and wildfires
E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...