A good primer is key to ensuring your makeup stays put all day. Although some beauty lovers swear by high-end products that ...

This Morning star Nadina Baggott recently shared her go-to beauty products for creating a natural ‘no makeup makeup’ look ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a small squeaky dog toy, that not only entertains your pup for hours ...

Perfect for the oily girlies and matte look-lovers alike, the brand-new e.l.f. Power Grip Matte Primer is the makeup ...

As someone who has combination/oily skin with creases around my eyes, my makeup needs a primer to prevent it from sliding all over my face. In my opinion, a good primer should give your skin ...

E.l.f.’s Putty Primer is all over TikTok – and now, the brand has released a new version of its popular primer. TikTok is filled with countless beauty reviews. In fact, with videos going viral ...

We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick all dang day. And now, they added such a sweet twist to their bestseller.