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Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way. Below is a sneak peek at the great new video. "As On continues ...

Roger Federer recently teamed up with cartoon icon Elmo in a mystery ad collaboration with On. The 20-time Grand Slam winner has maintained his partnership with the Swiss athletic brand despite ...

Elmo has been around a long, long time, and he's one of the few characters that all of the generations that have come forth since the 90s know and love.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

FYI, I've attached the official music video and trailer below. It's been 40 years since St. Elmo's Fire hit theatres back in 1985 at the height of the brat pack and 1980's movies that we Gen X'ers ...