Creative marketing strategist and Divisional Director at Marketing Edge Nigeria, a multi-channel media group, Anietie Udoh, has called on African brands and agencies to embrace ethical storytelling, ...

KORBLAHIn today’s globalized economy, corporations wield significant influence over societal norms and individual behaviors.The expectations they set ranging from employee performance metrics to ...

Explore the pros and cons of an AI lawyer, with insights on legal accuracy, ethics, and the evolving role of AI among the ...

Data is now the key factor behind success in B2B marketing and sales. Gathering precise, recent and useful data about your ...

While taking a public stance on social issues can strengthen a brand and attract like-minded consumers, it must be done with ...

She teaches classes that bridge ethics and public policy such as “Justice and Work” and “Ethics, Economics and Environment.” Rose’s research — which is broadly in political philosophy — focuses on ...

Common issues that ... An important ethical consideration in the 21st century is maintaining consumer privacy as companies mine user information for valuable marketing data to use and potentially ...

For this reason, it’s important that companies have processes in place ... ethical considerations. By carefully evaluating the deployment of AI and establishing robust guidelines, marketing ...

Other ethical aspects of marketing are not as clear-cut, and the consequences – especially for the consumer – may be serious. What Is Faux Marketing?. Faux marketing -- which persuades a ...

Additionally, there are issues related ... while rigorously upholding ethical standards to protect consumer rights. styf on Adobe Stock Photos Vall Herard, CEO of marketing compliance solutions ...

Over that time, I have witnessed an increased emphasis on naming opportunities for buildings and a decreased emphasis on ethical practice in capital fundraising where naming gifts often serve as ...

A recent survey conducted by the Institute of Business Ethics ... and SMEs place significant emphasis on the fair treatment of customers and protection of vulnerable demographics. Issues such ...