GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, highlighting its benefits in efficiency, personalization, and predictive ...

WIRED’s advice columnist considers whether some AI tools are more ethical than others, and if developers can make AI wiser.

Mo Cherif, senior director of Gen AI at Sitecore, explores how marketers can successfully and ethically implement AI.

Despite AI's advantages, there are still technology issues, such as hallucinations, and human issues, such as trusting AI ...

A new open-access book, Humane Autonomous Technology, examines the ethical and societal impacts of artificial intelligence ...

Platma's Solanlly Rijo Lake explores key AI trends expected to transform marketing for small and medium enterprises in the ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

Traditional AI metrics predominantly focus on technological advancement, economic competitiveness, and innovation potential.

Without a strong knowledge management ability, customer experience leaders will be unable to realize the potential of AI.