How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also improving online visibility.

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

VCS’s innovative and custom-tailored testing services offer specialized cosmetic clinical testing while helping to provide ...

The Los Angeles International Wine & Spirits Competition brings winning wines and spirits to a diverse and discerning ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

Companies have already dropped teasers and full commercials online ahead of the big game. Here are five of our favorites.

Learn how TAM, SAM, and SOM can provide clarity and guidance in evaluating market opportunities and fine-tuning your SEO ...

"We've leaned heavily into it because trust is something that's in short supply these days, and we can fill that void," a ...

By triggering subconscious responses, both brands turned passive viewers into engaged participants, proving that marketing isn’t just about selling—it’s about sparking action. This blend of emotion ...

Evaluating brand performance is a crucial step in a brand audit ... Bringing these closer together might require sharpening aspects such as messaging, visual identity, marketing strategy or customer ...