Already a franchisee of Marco’s Pizza, Dave’s Hot Chicken, VIO Med Spa, Restore Hyper Wellness and Hand & Stone, Kal ...

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

A research study has found that AI reasoning models will sometimes cheat to win a game when it thinks it’s going to lose.

Thinking B.R.A.V.E. isn’t a formula, it’s a mindset. It’s not about doing what others do but rather thinking the way they ...

February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and how they ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.