Already a franchisee of Marco’s Pizza, Dave’s Hot Chicken, VIO Med Spa, Restore Hyper Wellness and Hand & Stone, Kal ...

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

Anietie Udoh, the strategic virtuoso and Divisional Director of Marketing at MARKETING EDGE, has been recognised as a Grand Jury member for the prestigious AME Awards 2025. This momentous appointment, ...

February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and how they ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.

It found that Barcelona's agencies have longer relationships than other cities in the country93% of marketers report being ...

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.