Worryingly even among the two-thirds of marketers who told Better Briefs they were clear on targeting when they briefed their ...

The integration of climate risk into financial analysis is increasingly critical due to extreme weather events impacting ...

A new report issued by the Purdue Applied Research Institute's Digital Innovation in Agri-Food Systems Laboratory, the ...

The research shows that the lack of theoretical preparation is usually the root of piecemeal approaches and second-best ...

The AUA announced the establishment of the J. Barkev M. Kassarjian Program, a five-year initiative promoting the faculty’s ...

The Advertising Association has named Andria Vidler, chief executive at National Lottery operator Allwyn UK, as president, ...

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

Authored by Syed Sadique Basha provides actionable strategies, insights, and real-world cases to protect cloud-based databases from evolving cyber threats in a digital era United States - February 18, ...

A new AI-driven approach to tokamak plasma control offers an improved route to commercial fusion technology. Next Step Fusion ...

Market OverviewThe global Molecular Diagnostics Market is valued at USD 14.9 Billion in 2022 and is projected to reach a ...

Digital survey and brand tracking firm Milieu Insight has appointed Kerry McLaren as chief executive officer for the UK.

As the demand for video streaming continues to soar, the need for robust, scalable infrastructure has become a critical focus for companies striving to deliver seamless viewing experiences. With ...