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Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

The run up to February 14 is a good time for selling certain products. And alongside the jewelry and flowers, advertisers ...

With the official start of the campaign period for national candidates, restrictions on campaign advertising and display of ...

A new exhibition of more than 200 photographs charts 300 years of image-making in the US, showing how the country's history ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Just 15.9% of firms operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as ...

The geolocated personal data of millions of users is aggregated by data brokers, under dubious conditions. They constitute a ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...