"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

Some people tell me the last times a consumer products company generated worldwide buzz with a “disruptive” new offering was when Coca-Cola introduced “New Coke” in 1985 – a failure of epic ...

Ziua Bună pe Via Transilvanica este un proiect de educație ecologică și voluntariat inițiat de Asociația Tășuleasa Social în parteneriat cu Coca-Cola HBC România, prin platforma de sustenabilitate ...

It does not necessarily reflect the view of The Herald. Eagle-eyed shoppers have discovered a brand new Coca-Cola flavour in UK stores. The soft drink giant is known worldwide for its various ...

Coca-Cola has a plastic problem. Oceana’s report projects The Coca-Cola Company’s plastic use will exceed 9.1 billion pounds (4.1 million metric tons) per year by 2030 if the company does not change ...

NASCAR will compete at Charlotte Motor Speedway this weekend, with the famed Coca-Cola 600 taking center stage Sunday evening. The ARCA Menards Series, Craftsman Truck Series, and Xfinity Series ...

Coca-Cola has been named the worst plastic polluter in the world for six consecutive years. The company sells more than 100 billion single-use plastic bottles annually, with many ending up in ...