The collection features the Afterglow Lip Oil, Hot Escape Cheek Palettes, and a brand-new £28 eyeshadow stick that's already ...

Sheet masks have taken the skincare world by storm, and for good reason - they deliver a powerful boost of hydration and ...

A Good Molecules 10% niacinamide serum, because niacinamide is one of the skincare industry's best-kept secrets when it comes ...

An Australian influencer has left fans gagging after revealing her 'grotty' sleep ritual - but it may be an unspoken beauty hack.

A popular UK brand's new range has been flying off the shelves in Australia - after selling one product every two seconds on ...

Digital Anarchy has launched a new update to Beauty Box, with new AI-based masks for digital makeup and skin retouching.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Taiwanese influencer Guava Beauty, just 24, has tragically died, and now the internet is asking: did her extreme content kill her? Famous for her bizarre “makeup mukbang” videos, she shocked thousands ...

While sharing her makeup routine for Vogue’s “Beauty Secrets” series on Monday, Salma Hayek used Benefit Cosmetics Roller ...

Carole Middleton’s makeup trick is a simple yet effective way to achieve 'fuller' looking lashes no matter the occasion ...