Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Shana Stephenson, the New York Liberty's Chief Brand Officer, has built a WNBA brand like no other, with a sassy, iconic ...

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

The Fenty Beauty founder released "Friend of Mine," an upbeat song from the soundtrack of the upcoming Smurfs movie. It's her ...

Rihanna just released new music and suddenly… life makes sense again. Here's everything we know about 'Friend of Mine' and what it means.

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Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

There's no doubt that Bella Hadid is one of the internet's biggest beauty muses. From her five-minute makeup routine to her ...

Music star and Fenty icon Rihanna announced she's releasing a new song called Friends of Mine, three years after she dropped ...

From beauty and basketball to hair care and entertainment, Rihanna and other celebrity moms are redefining bossed up ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Costing £28 at Boots, this body moisturiser has earned a legion of fans for its "creamy" formula that has been designed to ...